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I have always had a soft spot for orange sodas, there is something about the combination of magic syrup, orange and bubbles that is just fun. In Mexico the undisputed taste champion (at least in my personal tests) was Orange Crush and I guess the it came in had something to do with the experience. A close second was Fanta. So, yes, that was an odd segue to bring us to the subject at hand, but I really wanted to link to the Orange Crush bottle. With more than 70 flavors (including mind-benders like Banana Fermented Milk, Mellon Vanilla and Mint Raspberry) in 180 markets around the world, , from the Coca-Cola family of products, will be implementing a new identity designed by San Francisco-based .

Quick Note: The opening image above is not exactly a before/after of logos, more of a visual language before/after.

/ Designing corporate and brand identities and full development of printed and digital matter for clients.

Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

/ Celebrating the best print work from around the world.

/ Celebrating the best identity work produced around the world.

/ A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Events & Judged Competitions

Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

/ Providing a space for critique and opinions on student identity work. Archives Only.

/ Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

/ Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

/ Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

/ Cataloguing the underrated creativity of menus from around the world.

/ Celebrating the reality that print is not dead by showcasing the most compelling printed projects.

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.

WDC, Whale and Dolphin Conservation

Videos of the 2012 Brand New Conference are — ditto the .